Tissot, with its signature 'Innovators by Tradition', has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor. As official timekeeper and partner of NASCAR®, FIBA, AFL, CBA, MotoGP and the World Championships of cycling, fencing and ice hockey, Tissot is committed to respecting tradition, underlining its core values of performance, precision and setting new standards.